Design leader.
Business thinker.

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I'm a UX design leader with experience driving complex, enterprise-scale digital initiatives across global organizations. Currently, I lead strategic UX efforts at Xylem — directing large cross-functional projects, shaping product strategy through research, and guiding the vision and evolution of Xylem's global design system to deliver consistent, accessible, and user-centered experiences across more than 60 solutions.

My work spans enterprise platforms, innovation labs, digital transformation initiatives, and large-scale systems design — grounded in research, usability, and human-centered design principles. I hold an MS in User Experience Design from Kent State University, an MBA from the University of Maryland's Robert H. Smith School of Business, and a BA in Industrial and Product Design from the College for Creative Studies.

MS · User Experience Design MBA · University of Maryland BA · Industrial Design
Selected Work

Selected projects that reflect my approach to UX leadership, systems thinking, and design at scale.

XDS: Xylem Design System
01
Design System · Enterprise UX

XDS: Xylem Design System

Overseeing the vision and evolution of a global design system that creates cohesive, consistent experiences across all Xylem's responsive, mobile, and HMI digital products.

Design SystemsAccessibilityUsabilityGovernance
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Freddie Mac: HomeFund App
02
Product Validation · FinTech

Freddie Mac: HomeFund App

Led strategy and product validation for a first-time homebuyer app within Freddie Mac's Single Family Innovation Lab — integrating usability testing, journey mapping, and new technologies to validate product-market fit.

Product StrategyUsability TestingJourney MappingFigma
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WAEPA Website & Portal Redesign
03
Digital Transformation · Gov

WAEPA Website & Portal Redesign

Led cross-organization UX and development teams in a large-scale government digital transformation — redesigning the public website and member portal with a focus on membership growth and a cohesive experience.

Content OptimizationInformation ArchitectureClient EngagementProject Leadership
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Experience

Leadership
Roles

A proven track record of building and leading design teams that deliver business results — across enterprise software, government, aerospace, and consumer products.

2023 – Present
Creative Director UX
Xylem Inc · Washington DC
  • Leading large-scale enterprise design projects across product management, engineering, and design teams.
  • Directing a centralized global UX team enhancing responsive, mobile, and HMI digital experiences.
  • Overseeing the vision and evolution of the global XDS design system.
  • Established a UX process ensuring development solutions deliver meaningful customer value.
2021 – 2023
Head of Design
Werner Co
  • Hired to establish design as a core function, building a global team for design, innovation, and product development.
  • Led multidisciplinary projects defining the future vision for Werner's products and brands.
  • Established global design standards for product consistency and brand unification.
2020 – 2021
Senior Design Manager UX
Freddie Mac · Innovation Lab
  • Led strategy and UX design within the Single Family Innovation Lab.
  • Developed the HomeFund app to aid first-time homebuyers in purchasing education and process.
  • Integrated Figma and Miro to advance innovation development methodologies.
2018 – 2021
Creative Director UX
Throughline Design
  • Directed designers, content creators, and strategists solving government and commercial UX challenges.
  • Creative director on large government digital transformation projects with executive stakeholder partnerships.

Designing systems. Leading people. Delivering outcomes.

Core Capabilities

  • UX Strategy & Vision
  • Design Thinking
  • Design Systems & Governance
  • Usability Testing
  • UX Research & Insights
  • Accessibility & Inclusive Design
  • Journey Mapping

Leadership

  • Building & Scaling UX Teams
  • Executive Stakeholder Alignment
  • Cross-Functional Leadership
  • Mentorship & Talent Development
  • Design Operations

Delivery & Tools

  • Prototyping — Figma, AI
  • Agile Product Development
  • Miro
  • HMI & Enterprise UX
  • Claude AI
Get In Touch

Let's build something
meaningful.

Open to Director and VP-level UX roles where design strategy, systems thinking, and cross-functional leadership intersect.

westonvanwambeke@gmail.com
Phone410-409-8314
LocationArnold, MD 21012
EducationMS UX Design · MBA Finance · BA Industrial Design
Awards65+ Design & Functional Patents